J.D. Power Numbers Are In
Owners of new 2006 model-year motorcycles are reporting fewer problems with their bikes than they have in the past, according to the J.D. Power and Associates 2006 Motorcycle Competitive Information StudySM released today.
The study, now in its 9th year, measures ownership experience with new motorcycles and examines the five major components of the overall ownership experience: product; quality; cost of ownership; sales; and service.
For the first time ever, J.D. Power and Associates has publicly released brand-performance results from their annual Motorcycle Competitive Information Study. Over the past several years, the firm has conducted this research to help the industry’s major motorcycle manufacturers improve. Now, portions of their recent 2006 study have been made public for all the world to see.
Now entering just its ninth model year and growing at close to 10 times the industry rate, Victory Motorcycles, the motorcycle division of leading Minnesota-based power sports manufacturer Polaris Industries, was one of ten major motorcycle manufacturers (and one of just three American manufacturers) rated by consumers in this study. Each manufacturer received two to five Power Circle Ratings in five different factors, including Product, Service, Cost of Ownership, Quality, and Sales.
Get the Press Release Here
The J.D. Power release is here.
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