S&S Cycle Revved Up About 50th Anniversary

2008 will mark the 50th Anniversary of S&S Cycle Inc. To celebrate this monumental event, S&S has put together the most exciting celebration the motorcycle industry has ever seen. The 50-year celebration will feature 50 builders using 50 special S&S engines to build 50 custom bikes and compete for the $50,000 Grand Prize.

The motorcycle event is expected to draw thousands of people next June to the La Crosse, Wisconsin based headquarter. The engines used will have a special serial number from 1958 (the year the company was founded) through 2007. It is estimated that about 20,000 people could attend this next year event. S&S Cycle.

The engines will incorporate six engine families, the SH-Series, the V-Series, the SB-Series, T-Series, all-new X-Wedge and a special engine to be announced on October 1st, 2007 on www.sscycle.com. These 50 engines will wear serial numbers starting at 1958 and running up to 2008—the 51st will go into an S&S special project bike—commemorating their place in this special event.

The plan is for a three-day mini-festival to take place in La Crosse, Wisconsin with dates tentatively set for June 28th, 29th and 30th of 2008. Both Mayor Bialeki of neighboring Onalaska and Mayor Johnsrud of La Crosse have promised the full support of both cities for this event. Expect a weekend full of events and excitement all around the La Crosse area, including a main festival area for the 50-bike show using the La Crosse Oktoberfest grounds.

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